The domain easyjunction.com may not be the best choice for an Urban Planning website, and here's why Relevancy The term "easyjunction" does not convey a clear connection to urban planning. Domains that include terms like "urban planning," "city development," or "smart cities" would be more relevant and help users understand the purpose of the website at first glance. Search Engine Optimization (SEO) A domain name with relevant keywords tends to perform better in search engines because it helps search algorithms understand the website's content. Using keywords related to urban planning would increase the chances of attracting targeted traffic from individuals searching for urban planning information. Memorability The domain easyjunction.com does not directly indicate what the website is about, making it less memorable for users. Having a domain that clearly represents the purpose of the website makes it easier for users to remember and revisit it in the future. Professionalism Urban planning is a serious and professional field. Choosing a domain that accurately reflects the nature of the website adds credibility and professionalism, making visitors more likely to trust the information provided and engage with the content. In summary, while easyjunction.com may sound catchy, it lacks relevancy, potential for better SEO, memorability, and professionalism required for an Urban Planning website.